Meet the Coaches

Phil Handy

In the dynamic world of the NBA, where success is measured by championships and player development, few have made as significant an impact as Phil Handy. With his exceptional coaching skills and expertise in player development, Handy has forged an impressive path to success both as an assistant coach and as a trainer of top NBA players. Let's delve into his remarkable journey and the contributions he has made to the teams he's been a part of.

A Foundation in Player Development: Handy's coaching career began after his playing days overseas, where he transitioned into a player development role with the Los Angeles D-Fenders. His ability to connect with players and help them reach their full potential quickly caught the attention of NBA teams seeking his services.

Cleveland Cavaliers: A Catalyst for Success: In 2013, Handy joined the Cleveland Cavaliers' coaching staff, marking a turning point in his career. Working alongside superstars LeBron James, Kyrie Irving, and Kevin Love, Handy played a pivotal role in the team's success. His focus on player development and skill enhancement helped elevate the Cavaliers to four consecutive NBA Finals appearances from 2015 to 2018. The pinnacle of this journey was the team's historic championship win in 2016.

Toronto Raptors: Building on Excellence: Following his successful tenure with the Cavaliers, Handy joined the Toronto Raptors as an assistant coach. Here, he continued to make an impact in player development, honing the skills of rising stars like Pascal Siakam and OG Anunoby. Handy's expertise and ability to connect with players were instrumental in the Raptors' pursuit of excellence.

Return to the Los Angeles Lakers: Reunited and Victorious: In 2019, Handy returned to the Los Angeles Lakers, bringing his wealth of experience and player development acumen to the team. This reunion with LeBron James, whom he had developed a strong bond with during their time in Cleveland, further solidified Handy's role in shaping top NBA talent. In the 2019-2020 season, Handy played a crucial part in the Lakers' journey to the NBA championship, contributing to the growth of players like Anthony Davis, Dwight Howard, and Alex Caruso.

Trainer of Top NBA Players: In addition to his success as an assistant coach, Handy has also made a significant impact as a trusted trainer of NBA players. His skills as a development coach and his ability to refine players' techniques have garnered attention throughout the league. Numerous NBA stars, including Kawhi Leonard and Kyrie Irving, have sought Handy's guidance to improve their game.

The Secret to Phil Handy's Success: Handy's success as an assistant coach and trainer can be attributed to a combination of factors. His deep understanding of the game, attention to detail, and ability to connect with players on a personal level have made him an invaluable asset to any team he joins. Furthermore, his dedication to continuous learning and refining his coaching techniques ensures that he remains at the forefront of player development strategies.

Phil Handy's path to success as both an assistant coach and a trainer of top NBA players is a testament to his exceptional skills and unwavering commitment to player development. His impact on multiple NBA teams, including the Cleveland Cavaliers, Toronto Raptors, and Los Angeles Lakers, has been profound. Handy's ability to forge strong connections with players and elevate their skills has solidified his reputation as one of the league's most respected coaches. As his journey continues, the NBA can undoubtedly expect to witness further greatness from this coaching luminary.


Bob Willett
Professional Player Development Coach - Calgary Canada & Southern California
- Won a National Championship with NAIT Oaks College 1988-89
- Trained/coached players for 30+ years. Full time basis for the past 19 years.
- Trains nationally ranked high school and middle school players in Canada and US.
- Trains some of the top University and College Players throughout Canada and US.
- Player Development Coach to SK Knights (KBL Pro Team out of South Korea)
-Player Development Coach to DB Promy (KBL Pro Team out of South Korea)
-Lead Skills Trainer for Top 70 Nike Big-Man Camp in Seoul Korea.
-One of the Elite 8 Japan Skills Trainers for over 100 players.
-Lead Skills Trainer for West Coast Elite Jr All American Camp (325+ players).
- Trained 500+ players since young that have gone on to play at the College/University level, I.e. USport, ACAC, PAC 12, ACC, BIG EAST, BIG WEST, BIG 12, Mountain West, etc...
- Train 80+ overseas pro players. Many of which have trained with me since young.
-Co-CEO Bloodline Sports Management (currently 12 Pro Athletes signed and positioned)
- On the court with minimum of 300+ players on a weekly bases. With my team Nolan Willett, David Kapinga & Matthew Guinto.
- Deuce Brand - Manage Global Strategic Partnerships. Including all Deuce Brand Elite Camps globally.
My training style consists of game situation based training, position specific training, high quality repetition training, overall skills development, high IQ game situation recognition. We attach a WHY to absolutely everything we do and teach on the court so our players pick up the concepts quicker and are able to have it translate in their game play.
Confidence on the court comes from being prepared in the following areas of the game:
- advanced ball handling
- advanced perimeter and post scoring footwork
- attacking the basket (understanding angles, initiating contact, etc...)
- off the dribble shooting
- off the catch shooting
- changing speeds and directions with the ball
- on and off the ball defense (half of every game you ever play is on the defensive end)!!
- overall basketball IQ
"It's not what you say you are, it's what everyone else says you are"
Instagram: @bballwillett
Nolan Willett
4 year high school varsity player in California (Jserra Catholic High School)
-Top 5 in Trinity League for assists, steals, and 3pt % as a senior
-2014 CIF southern section champion
-Lead 2017 western state college conference in assists/second in steals (5 games 10 assists+)
-2021 University of New Brunswick Graduate
-Training high level players since 2015
-85+ University scholarship players developed 
-50+ Pro Players trained/developed 
-Trained with Bob Willett at Nike Elite Big Man Camp in South Korea
-Trained with Bob Willett SK Knights KBL Professional team in South Korea
-Head of Player Of Development / Associate Head Coach: Edge Prep School (Top 8 Grind Session Prep Team, #5 Nationally ranked prep school Canada)
-CEO of Bloodline Sports Management 
-Represents 15 Overseas Professional Basketball Players (Argentina, Australia, Portugal, Germany etc…)
-Deuce Brand Trainer/Influencer 
-Co-Lead trainer of 7 Deuce Brand Elite Camps
-Helped run and organize 20+ Elite Camps Globally
-Adidas top 40 trainer/coach 2019 New Brunswick Canada